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Evidence of the success of collectibles is given by their use as premiums, small gifts that provide an incentive to purchase another product.

Use of collectibles began with Liebig (stock cube producer) in the late 1800s. Others that followed included Verkade biscuits and chocolate, Van Nelle coffee, Kellogg's cereals, to the more recent trend of their use in many countries by the supermarket chains: for every given amount of purchase, the customer receives one or more packets of stickers.

Also for premiums, thanks to its experience in the field, Arka is the ideal partner.